Modelled MRR
$2,755
Average monthly revenue at these assumptions.
A transparent look at what this toolkit can actually earn — monthly, annually, and compounded. No hype, no "passive income in your sleep." Just a model you can steer with real levers and three scenarios built from how these businesses usually play out.
Move the sliders to match your actual traffic, conversion, and pricing. The numbers below recalculate instantly. This is the same model we use to decide whether to keep running ads, change price, or double down on a channel.
Most solo digital products land inside one of these three corridors after 12 months. The differences aren't mostly talent — they're mostly consistency, distribution, and willingness to raise price. Pick the scenario you're targeting, then reverse-engineer the work it requires.
Before you spend a dollar on ads, you need to know what a customer is worth over their lifetime with you. For a $29 one-time product with an email list and upsell path, the numbers are kinder than they look at first.
CAC above assumes a blended mix. On cold Facebook or Google ads, expect $10–30 CAC on a $29 product — marginal or losing. Paid only works after the organic funnel is converting and you have a $99+ upsell to raise effective AOV.
The surest path to a profitable product business at this price point is: email list first, affiliates second, paid ads a distant third.
If the Breakthrough scenario is your target, here's the shape of a year that gets you there. These are directional milestones — shift the timeline forward or back based on your starting audience and weekly hours.